Independent hospitality consultancy · San Diego, CA
Every channel.
Every night.
Perfectly priced.
OTA Management brings enterprise-grade revenue strategy to independent hotels: real-time distribution across 450+ channels, zero overbookings, and a Cornell-certified revenue manager in your corner.
450+
Real-time distribution paths
18+
Years in hospitality
15+
Active properties
0
Overbookings
The stack · 21 platforms
If your revenue flows through it, we speak it.
HOVER ANY PLATFORM FOR THE VIEW FROM OUR SIDE
Booking.com
The biggest demand engine in travel. We keep your listing sharp, your rates in parity, and your commissions earning their keep.
Expedia
Massive reach across Expedia and its family of sites. We manage the levers that decide whether that reach becomes revenue.
SiteMinder
The channel manager at the center of our stack. One calendar feeding 450+ channels with zero overbookings.
Hotels.com
Part of the Expedia family with its own loyal audience. We make sure your property shows up, and shows well.
Skyware
A modern, automated PMS backbone. We handle selection, setup and onboarding so your front desk just works.
Agoda
Your doorway to Asia-Pacific demand. We tune content and rates so international guests find you first.
Trip.com
A global travel giant and a serious source of inbound business. We keep you visible where it counts.
Google Analytics 4
We read GA4 like a P&L: traffic, conversion and the return on every marketing dollar, reported monthly.
Google Ads
Pay-per-click that defends your brand name and captures demand before the OTAs charge you for it.
Meta Pixel
Conversion tracking across Facebook and Instagram, so your social spend is measured, not guessed.
Tripadvisor
Review Express and reputation strategy. Fresh reviews lift your ranking, your rate, and your direct bookings.
Flip.to
Turns your happiest guests into your marketing team, inspiring and winning over the next traveler.
Triptease
Live price comparison on your own website. Guests see your direct rate wins, and book without leaving.
Book Me Bob
An AI chatbot trained by hoteliers. Guest questions get answered around the clock, so bookings never wait for office hours.
The Guestbook
Cash-back rewards that make booking direct the smart choice for guests, and the profitable one for you.
The Hotels Network
Predictive personalization across the booking journey, giving every visitor a reason to stay on your site.
123compare.me
Rate comparison right on your booking page. Transparency that converts lookers into direct bookers.
Userguest
Data-driven nudges and smart recommendations that earn more revenue from the traffic you already have.
HiJiffy
One AI-powered inbox for every guest conversation. Communication gets centralized, direct bookings go up.
Sojern
Programmatic travel advertising that finds your next guest and maximizes the efficiency of every ad dollar.
Laasie
Instant, selectable rewards that motivate loyalty, repeat stays and direct revenue for independent brands.
OTA CHANNELS
DISTRIBUTION & PMS
DIGITAL MARKETING
DIRECT BOOKING & GUEST EXPERIENCE
01
Who we are
RICHARD ESPINOZA, CRM
CORNELL · CERTIFIED REVENUE MANAGER
A specialist in your corner, not another agency.
Richard Espinoza, CRM, is the founder and director of OTA Management: 18+ years across revenue management, OTA strategy, e-commerce, and hotel operations, with a Certified Revenue Manager credential from Cornell and a Marketing & Media Specialist certification from San Diego State. Whether repositioning a beach resort’s rate strategy or onboarding a budget motel onto a new PMS, the approach is the same: data-driven, hands-on, and results-focused.
Independent hotels deserve enterprise-level expertise, without enterprise-level overhead.
THE OPERATING PRINCIPLE · RICHARD ESPINOZA, CRM
Revenue management
OTA strategy
E-commerce
PMS advisory
Hotel marketing
02
What we do
Three levers move hotel revenue.
We pull all of them.
01
Yield optimization
Dynamic, real-time rate adjustments across every channel. ADR, RevPAR and comp-set analysis feed a pricing strategy that never sleeps on a sellable night.
02
Distribution compliance
Rate disparities and contract discrepancies quietly bleed margin. We audit every channel, enforce parity, and keep the platforms honest, so your best rate is always yours.
03
Channel strategy
Marketplace visibility engineered for shoulder seasons and soft nights. The right inventory, on the right channel, at the moment demand shows up.
The full service index · ten offerings, one operator
S.01
Revenue management
Core
ADR, RevPAR, comp-set analysis and dynamic pricing strategy.
S.02
OTA channel management
Core
Listing optimization, rate parity and distribution strategy.
S.03
OTA audit
Full channel audit: content gaps, compliance and ranking review.
S.04
Reviews analysis
Reputation audit, sentiment analysis and plan of action.
S.05
Marketing guidance
E-commerce, social media, direct booking and brand strategy.
S.06
Systems setup
PMS, channel manager and revenue tool selection and onboarding.
S.07
Performance reporting
Monthly STR analysis, KPI dashboards and ownership reports.
S.08
Sales strategy
Group, corporate and leisure segment development.
S.09
Reservation management
Booking flow, GDS and front desk process optimization.
S.10
Operations advisory
Hotel management, staff training and onboarding support.
03
The ecosystem
Your tech stack, wired like an enterprise flag.
PILLAR · 01
Connectivity & distribution
SiteMinder · Expedia · Booking.com
450+ real-time distribution paths with zero overbookings.
PILLAR · 02
Revenue intelligence
Duetto · MyLighthouse
AI-driven dynamic pricing and market demand visibility.
PILLAR · 03
PMS backbone
Skyware
Modern, automated property inventory control.
PILLAR · 04
Targeted media & direct B2B
Sojern · Roibos
B2B direct marketplace access and programmatic guest targeting.
04
Portfolio
Fifteen-plus properties, coast to coast.
Carousel Resort
◉ Ocean City, MD
Current
Western Inn Hotel
◉ Old Town San Diego, CA
Current
Americas Best Value
◉ Anaheim, CA
Current
Hotel 414
◉ Anaheim, CA
Current
RMC Resort Management
◉ Hilton Head Island, SC
5 properties · Spinnaker, Southwind II, Sea Crest, Sands Village, Ocean Cove
Current
Evergreen Hospitality
◉ Pacific Northwest · OR & WA
5 properties · Broadway Inn, Capitol Hill, Riverside, Union Blvd, Budget Inn
Current
Days Inn
◉ Athens, OH
Current
Kings Inn San Diego
◉ San Diego, CA
Past experience
Kings Inn Anaheim
◉ Anaheim, CA
At The Park & Convention Center
Past experience
The Waffle Spot
◉ San Diego, CA
Social media management
Past experience
The Amigo Spot
◉ San Diego, CA
Social media management
Past experience
Revenue, refined.
One discovery call. A full read on your channels, your rates, and the revenue you’re leaving on the table.
05
Contact
Talk to the person who’ll do the work.
No intake team, no account managers. Your first call is with Richard, and so is every call after that.
- ✉ richard.espinoza@
otamanagement.com - ✆ (619) 778-7592
- ◈ LinkedIn · Richard Espinoza, CRM
- San Diego, California
Your discovery call covers
- Your property. Independent, boutique resort, or management group. The strategy differs for each.
- Your stack. Current channel manager and PMS: what stays, what goes, what’s missing.
- Your bottleneck. Rate parity, low ADR, or manual management. We name the leak before we price the fix.
RESPONSE WITHIN ONE BUSINESS DAY